Brand Assets

Updated 12.03.2024

This site should be used as a reference to guide for the outward communication and design of the High Alpha brand. The way we look, sound, and behave is a reflection of who we are. The High Alpha brand identity is more than a single mark—it is a rich system that works to communicate our core business functions with personality and approachability.

Primary Brand Typeface

Backup Typeface

Due to licensing restrictions, we cannot give the full team access to our primary fonts. Therefore, you may use our selected brand backup font: Helvetica Light which comes default on your computer. The Keynote and Google Doc templates are both using Helvetica Light so you will not be required to install the primary typeface.

Color

High Alpha Blue

HEX
#0249D9
RGB
2, 73, 217
CMYK
0.99, 0.66, 0.00, 0.15
PMS
---

White

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0.00, 0.00, 0.00, 0.00
PMS
---

Black

HEX
#171717
RGB
23, 23, 23
CMYK
0.00, 0.00, 0.00, 0.91
PMS
---

Photography

Lifestyle Images

Letterhead

You can access the letterhead template in Google Docs by selecting "High Alpha Letterhead" from the Template Gallery under the "Start a new document" menu.

Presentation Template

High Alpha uses Keynote as our primary presentation tool. The supplied Keynote template provides several layout options with default High Alpha lifestyle imagery. If you must use Google Slides, you can access a basic template by selecting "High Alpha Letterhead" from the Template Gallery under the "Start a new document" menu.

Questions?

Reach out to [email protected].